Product Teams
Understand users before you build
Bad prioritization is expensive. Once engineering starts, changing course consumes time and resources. Get directional insight on feature concepts and pricing before development begins, not weeks into a sprint when course correction has become costly.
One size fits none
User needs are rarely uniform. What adds value for one group often creates friction for another. Building features for everyone means building features for no one. Isolate specific demographics to measure feature impact across different income levels, regions, and occupations before committing engineering resources.