# Cambium AI > AI-powered market research platform that simulates the U.S. population using synthetic personas built from public data. Cambium AI transforms millions of public data points into a conversational interface. Users ask questions about the U.S. population and receive structured demographic insights instantly. The platform is designed for market researchers, product managers, marketers, political analysts, social scientists, public administrators, and content creators. ## What Cambium AI does - Generates synthetic personas representative of U.S. demographic segments - Answers market research questions using simulated population responses - Provides demographic breakdowns by age, geography, income, occupation, and more - Supports use cases including product research, campaign targeting, voter analysis, policy planning, and audience development ## Data methodology Cambium AI builds synthetic personas from U.S. Census data, public surveys, and other open public datasets. Personas are AI-generated simulations — not real individuals. All insights are probabilistic and intended for research purposes. ## How to interact Cambium AI is a web-based conversational interface. There is no public API. Users sign in and access the platform at https://app.cambium.ai/signIn County-level demographic data is also publicly explorable at https://counties.cambium.ai/ Cambium AI also provides a Model Context Protocol (MCP) server for Claude, called the Cambium AI Product Manager MCP. It brings the synthetic population into product decisions inside Claude: persistent business case across sessions, decision log with rationale and population evidence, persona interviews, audience sizing, market and regulatory research. See https://www.cambium.ai/product-manager-mcp. Request access at https://start.cambium.ai/mcp-request-access ## Pages - [Home](https://www.cambium.ai/): Overview of the platform and core value proposition - [Generate a Persona](https://www.cambium.ai/generate-a-persona): The core product — create synthetic personas and ask demographic questions about the U.S. population - [Product Managers](https://www.cambium.ai/product-managers): Market research tools for product teams — understand target users before building - [Marketers](https://www.cambium.ai/marketers): Audience segmentation and campaign targeting intelligence - [Politics](https://www.cambium.ai/politics): Synthetic voter personas of a district, built from public data, that campaigns can question like a representative panel - [Researchers](https://www.cambium.ai/researchers): Tools for social scientists and academic researchers studying populations - [Public Administration](https://www.cambium.ai/public-admin): Evidence-based policy planning with population data - [Creators](https://www.cambium.ai/creators): Audience insights for content strategy and community building - [Pricing](https://www.cambium.ai/pricing): Free trial available; Professional and Enterprise plans for teams - [Become a Pilot Partner](https://www.cambium.ai/pilot): What pilot partners get and how to propose a pilot — early access, working directly with the team, and influence over the roadmap - [FAQs](https://www.cambium.ai/faqs): Common questions about synthetic personas, data methodology, and platform features - [Resources](https://www.cambium.ai/resources): Marketing blog, demographic glossary, AI insights, and county explorer - [Contact](https://www.cambium.ai/contact): Schedule a demo or reach the team directly - [Cambium AI Product Manager MCP](https://www.cambium.ai/product-manager-mcp): Model Context Protocol server that brings the Cambium synthetic population into Claude for product managers and founders - [Set up the Cambium AI Product Manager MCP](https://www.cambium.ai/product-manager-mcp-setup): Step-by-step install guide for Claude Code and Claude Desktop, covering server registration, OAuth authentication, verification, and common usage patterns - [Request Access (Cambium AI Product Manager MCP)](https://start.cambium.ai/mcp-request-access): Form to request access to the private beta of the Cambium AI Product Manager MCP